About Rally (RLY)
RLY is a social token-oriented protocol that allows creators to launch their own token and build a digital economy around their work. The most popular application in the RLY ecosystem is Rally, a Web3 social token platform that allows content creators, brands, and celebrities to issue tokens. In this way, creators including streamers, artists, musicians, gamers, athletes, or general content creators can tap into their communities and offer benefits and perks to recruit, retain, and monetize their following.
Creator tokens can be used for any number of reasons as defined by token issuers, for example: access to private discord channels, use within a merch shop, or access to NFTs. Whenever tokens are sold back from the creator token to RLY, a percentage of the sale is allocated to the creator. Creator tokens can be purchased using the RLY token, credit/debit cards, or other popular cryptos, and can be sold back for RLY and then bridged back to Ethereum mainnet.
RLY is an ERC-20 governance and collateral token compliant with the Ethereum network. RLY's use cases include: governance of the community treasury (voting and proposal creation), social token creation, liquidity for creator tokens, and community Rewards.
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